In the days before the internet was everywhere all at once, connecting thousands of people at a time to a single website, there were lots of ways to contact people to tell them about your business.
You could put up billboards, take out ads in the newspaper, buy a spot in the yellow pages, get yourself interviewed on the radio, post flyers, any number of ideas to help spread the word about your business.
And it isn’t like the internet has brought those to a halt; they are still all going strong.
And the folks who sell those marketing pieces to businesses are still going strong as well. It seems sometimes that the popularity of those ideas has not declined at all the way they are promoted by the advertising sales reps.
There are a great many good hearted people working at selling advertising to small businesses. Much of the time, however, what a small business needs is a marketing consultant instead of a sales rep from the classifieds or the phone book.
Lots of small businesses concentrate on their core business, which is a really good thing. The people who are calling on these businesses from the ad mediums like the cable company or the newspaper want the businesses to do well using their media, but sometimes what a business owner needs is a marketing consultant who specializes in Smart Online Marketing For Small Business. Someone who can work with businesses from anywhere. A firm who can help integrate all the different online marketing strategies together so that they all work in sync with each other.
Marketing Is Different Than Sales
The truth is, that many times, even though the sales reps will tell you that their particular medium is still going strong, that is not exactly how it is. And often, the more expensive the medium is, the more the reps will work to convince you that they still have the best idea for getting customers and clients through your doors.
But the simple fact of the matter is that, these days, almost everybody looks on the internet first before they consult any other kind of medium to find a business. And if your business does not have a presence online, you will in all likelihood lose customers to the business that does.
Of course, that is not the case in every single instance. There are many places where foot traffic brings in a lot of business. But here is the truth about that. Many people have Smartphones that access the internet from wherever they happen to be while they are out walking or driving. And they are searching online to find a business to bring their foot traffic to.
It would be nice if they found your business instead of your competitor.
An online marketing consultant with a long time background in internet marketing is the kind of person you need for that.
It is one thing to be able to design a website. There are lots and lots of great designers who can make a website sparkle and shine. But many times, even though a business website will look fabulous, it does not work so well when it comes to being a good marketing communication for a business.
Nothing Wrong With A Good Looking Website
Nothing wrong with having a good looking website. But if you have such an artistic website that your visitors get lost looking at your site and forget to call you or email you or look for your address or worse yet, can’t figure out how to get hold of you, then your website hasn’t really worked for you.
And you need your website working for you – not against you.
We are located in the heart of the Coachella Valley close to Palm Springs, California, but we work with clients all over the US and even in other countries if the opportunity presents. No matter where your business is located, we can help use the internet to bring you a huge advantage over your competitors.